Case Study Films - 127 Hours

Release Date: 7th Jan 2011 Director: Danny Boyle
Production Company: Cloud Eight Films, Decibel Films
Studio: Fox, Pathe
Stars: James Franco, Amber Tamblyn, Kate Mara
Budget: $18,000,000
Box Office: $57,547,568
Tagline: Every Second Counts
Semiotic Elements: Colours in the trailer are warm, orange and yellow, they show happiness. The upbeat music also adds to the mood. Halfway through the trailer the music stops and the colours are much darker. A different piece of music starts which is slower and the tone of the trailer is completely changed. This changes the audiences perception of what the film is about.
Target Audience: Older teenagers/young adults

We Buy Any Car Advert (2010)

What are the values of the brand?
The values of this brand are that they buy cars of any size, shape, colour and quality. They give you a price from £50 - £100,000.

How do they communicate values to their intended audience?
They use a catchy song and a dance routine with a man in a suit to make it more comical

Media Studies - Short Film

We are creating a short film and i have been given the role of camerawoman and assistant director. My main job will be to film the whole film. I will also help the director make decisions about the film. Together we will make final desicions of all aspects of the film before filming.