Monday, 6 February 2012

Case Study Films - 127 Hours

Release Date: 7th Jan 2011 Director: Danny Boyle
Production Company: Cloud Eight Films, Decibel Films
Studio: Fox, Pathe
Stars: James Franco, Amber Tamblyn, Kate Mara
Budget: $18,000,000
Box Office: $57,547,568
Tagline: Every Second Counts
Semiotic Elements: Colours in the trailer are warm, orange and yellow, they show happiness. The upbeat music also adds to the mood. Halfway through the trailer the music stops and the colours are much darker. A different piece of music starts which is slower and the tone of the trailer is completely changed. This changes the audiences perception of what the film is about.
Target Audience: Older teenagers/young adults